With the convenience of online ticketing comes a new set of challenges, particularly in the world of high-demand events. Ticket scalping has evolved, fueled by advanced bots that snapping up tickets the moment they go on sale, leaving genuine fans with few options and very often frustrated.
Recent incidents, such as struggles for Coldplay tickets in Hong Kong and India, and Jay Chou concert tickets in Taiwan, as well as the 2023 Taylor Swift ticket fiasco in the U.S., reveal how bot-driven scalping is reshaping the market. As bots become more sophisticated, businesses must adopt advanced tools to ensure fair access.
How Scalping Has Transformed
Ticket scalping isn’t new, but with AI, bot has elevated it to unprecedented levels. Bots, or ticket scalpers, now use automated processes to claim hundreds or thousands of tickets within seconds, reselling them at inflated prices that often leave regular fans out in the cold.
Scalpers use a variety of tactics to gain an advantage in ticket purchasing. By creating numerous profiles—sometimes with fake or stolen identities—they can bypass ticket limits intended to prevent bulk buying.
Programmed to act the instant tickets go on sale, bots rapidly fill out forms and complete checkout faster than any human, securing tickets in seconds.
In addition, scalpers exploit presale periods by purchasing memberships or credentials meant for loyal fans, allowing them early access to tickets before they’re available to the general public.
Many scalpers also engage in speculative buying, acquiring tickets for events they expect to become highly popular and then reselling them at significant mark-ups when demand peaks.
Ticket sales platforms can protect against bots that quickly grab tickets by employing bot management strategies like rate limiting, IP blocklisting and throttling, as a last resort, CAPTCHA challenges. However, these methods often compromise user experience as a trade-off.
Why WAF Alone Falls Short in Identifying Legit Users in Ticketing
While traditional web application security is vital for general website security, they lack the specialized capabilities needed to combat advanced bot-driven ticket scalping.
Web Application Firewalls (WAFs), for example, are primarily designed to block common cyber threats such as SQL injection and cross-site scripting (XSS) attacks, but they fall short when faced with the complex, high-speed tactics that scalping bots employ.
Today’s scalpers use sophisticated bots capable of mimicking human behavior to bypass WAF protections. These bots can create multiple fake profiles, rotate IP addresses and use advanced automation to fill out forms and complete purchases faster than any human.
This level of complexity goes beyond what standard WAFs are designed to manage, allowing scalpers to secure tickets at high-demand events within seconds while genuine customers miss out.
Besides, with many ticketing platforms hosting applications in cloud environments, the demand for scalability and quick adaptation is crucial. Basic cybersecurity solutions often struggle to scale efficiently in these environments, leaving ticketing platforms vulnerable during high-traffic events. This is where IntelliFend comes in.
And Why IntelliFend Is Essential to Bridge the Gap?
IntelliFend is a cost effective bot management solution designed to safeguard your websites, applications, and APIs from unwanted bot traffic. It bridges the security gaps left by WAFs, offering advanced protection against bot activities.
Leveraging multi-layered AI and machine learning, IntelliFend accurately detects and classifies traffic, distinguishing between legitimate users, good bots, and scalpers.
Whether you’re running a ticket sales platform or an online store, IntelliFend seamlessly integrates with your AWS infrastructure to provide robust security without compromising performance.
Human Detection: Precision and Seamless Protection
IntelliFend excels in human detection through its advanced AccuBot Detection Engine, which combines multi-layered analysis of client-side and server-side signals with AI and machine learning to accurately classify traffic as human, automated, or good bots.
Enhanced by VisitorTag tracking technology, IntelliFend uses detailed data such as FingerprintID, cookies, and behavioral patterns to ensure precise identification. This sophisticated approach minimizes false positives, avoids disruptive CAPTCHAs, and delivers seamless protection, making it ideal for high-demand ticketing platforms.
Get Started Today
IntelliFend is designed to seamlessly complement any existing CDN or WAF, providing advanced bot protection that goes beyond the limitations of traditional cybersecurity tools.
Whether you’re running an online store, managing a ticketing platform, or securing high-demand services, IntelliFend’s AI-driven solution ensures robust, scalable defense against unwanted bot activity—without compromising user experience.
For AWS users, IntelliFend integrates effortlessly with your cloud environment, offering flexible deployment options to fit your infrastructure needs. Protect your platform while maintaining peak performance with IntelliFend’s seamless AWS integration.
Ready to take the next step? Contact us at [email protected] to see how IntelliFend can secure your platform today.
